Editor's Note: This article was originally published in the Silicon Valley Business Journal on September 24, 2020 and is re-posted here with permission.
Small businesses and small towns often share resource problems in good economic times. During Covid times, it can be the pits.
“If our businesses aren't selling their products, then they're not making money, which means the city's not making money,” said Morgan Hill Mayor Rich Constantine. “So, yeah, we understand that symbiotic relationship.”
But Morgan Hill has created a grant program for businesses, cobbled together from city funds and business donations from locally based Shoe Palace, Home Depot and ACE Hardware, that’s part of a larger effort to make doing business outdoors as easy as possible because outdoor business is pretty much the only thing happening while people are masked and meandering.
KPIX 5 Reporter John Ramos Interviewed Owners J. and Nick Gaich
As the pandemic wears on, Morgan Hill is doing al fresco dining in a big way. KPIX 5's John Ramos reported, "Morgan Hill is feeling the same economic pressures any other place, but this community is showing how much can be accomplished when you embrace change, rather than try to resist it."
John goes on to point out that the City of Morgan Hill is working to make the downtown area "an attraction of sorts." Local restaurants downtown, including Craft Roots, now extend out into the street thanks to the easing of regulations by Morgan Hill city government and helpful grants to assist businesses with making necessary upgrades to pivot to outdoor services.
The Craft Roots Team
Craft Roots is locally owned and family friendly. Created on an idea to give our community a new concept that embodies artesian ideologies. We believe food is love and the best way to share our passion is with healthy whole foods concentrating on a 100% plant-based menu.