Palo Alto Online Includes Craft Roots in it's Ghost Kitchen Round Up

Palo Alto Online Explores Why Craft Roots and 3 Other Restaurants Set Up Shop at a New Sunnyvale Ghost Kitchen

According Adrienne Mitchel, the author of the article, the popularity of ghost kitchens is waning but some ghost kitchens, like Sunny's Food Hub in Sunnyvale are thriving with 28 new restaurants added to the area. Located at 1026 W. Evelyn Ave. in Sunnyvale, the Food Hub's tenants including Craft Roots Vegan Kitchen are citing low start-up costs as an attractive way to test out a new market and reach new customers. 

Excerpt from the article, "Vegan food that doesn’t taste vegan is what owner Justin Gaich aims to achieve with Craft Roots, a family-owned vegan restaurant established in Morgan Hill in 2019 ... This year, Gaich was ready to expand Craft Roots, but he wanted to test how it would do in a fast-casual setting, as opposed to his sit-down restaurant with a full bar in Morgan Hill." 

I get if you’ve never had vegan food why you wouldn’t want to spend your money on it. But I think if people could just take a leap of faith, they’d be pleasantly surprised and realize that maybe the stomach doesn’t hurt so much after their meal, or ‘I feel kind of good after all this."   — Justin Gaich, Craft Roots Owner

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